The 1-man Marketing Department for Startups too Early for a Full Team but too Ambitious to Wing it
You have a strong product and you can sell - but your marketing isn't keeping up. The website doesn't do you justice. The messaging is unclear. You don't have time to fix it yourself, and you're not ready for a full team.
I work as a fractional CMO for a handful of startups - owning messaging, brand, website, content, and campaigns.
Closing the Quality Gap Between Product & Marketing
Most Early-Stage Tech Startups have the Same Problem: the Product is Ahead of the Marketing.
I help close that gap. I work with technical founders to get the message clear, make the brand credible, and build marketing that actually brings in the right leads.
This usually includes:
- Messaging & Positioning
- Brand Identity
- Website Design & Development
- Content Strategy & Execution
- Marketing Campaigns
Bootstrapped biotech startup. I built the brand from scratch - identity, website (designed in Figma, built in Webflow), messaging, tone of voice, content strategy, blog, newsletter. All with minimal budget. Established Labbot as a trusted brand in academic biophysics and biochemistry and sold to leading labs as Harvard University and Novo Nordisk.
30+
Instruments Sold
11
Countries
22.5 %
Yearly Revenue Growth
Padel tournament native app and web service. I designed the product (UI/UX for mobile and web) and ran all marketing - ads, influencer partnerships, podcast advertising, events, social media. Acquired by MATCHi in 2022.
100 000+
Users
70+
Countries
Top 5
App Store Sports Apps
I'm Maximilian Leiding. I've been working in marketing and design since I was 15.
I've spent the last five years inside startups, not as an outside consultant but as a partner and CMO. I know what it's like when there's no budget, no time, and everything is urgent.
I help early-stage tech startups look and sound as good as their product actually is.
Let's talk
Do you see a potential to work together? Let's explore the possibility.